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A New Store Concept Amazon Go With No Cashier & Store Keeper

The technology involves human lives and in my view, technology starts dominating. So I decided to write on new world technologies, its pros and cons and, how it is overwhelming us.


What Is Amazon Go?

Amazon go is an application of Computer Vision. A new concept of shopping. In the start of 2017, Amazon unveiled a real-world grocery store with no checkout required. Amazon Go is an 1800-square-foot retail space located in the company’s hometown of Seattle. Amazon Go lets the shoppers just grab the items they want and leave. They get charged to their Amazon account afterward. It is currently in beta testing.

How Does It Work?

It is an advanced shopping technology that uses computer vision, a bunch of sensors, and deep learning to let you walk into the store. All you need to do is just to enter the store, do your usual shopping. The sensors in racks will detect the items that you bought and will add those items to your cart (Integrated Amazon Account to your Mobile). It will charge you to your Amazon account when you walk out of the door.


It consists of a system that uses technology including RFID to detect when a shopper takes an item from the shelf and then syncs the data to the customer’s handheld device. This system keeps adding the items in the log as the shopper goes along it eliminates the need to go through a traditional checkup. When customers exit the store through the system senses that they’re leaving, adds up the items and charges their Amazon account.


Avoid Lines & Cashiers

For example, if a user is purchasing an item from a retail location then the user doesn’t have to stop at the cashier for “checkout” or any automated check station, because the items are already picked, identified and added to list belonging to the user. User may now exit the location. When the user exits the location, it is automatically detected and the user is charged on his Amazon account without having for him to stop.

amazon go

Amazon just requires you to scan your phone upon entering the store. Company’s “Just walk out” technology will detect what products you bought, what products you did not buy and what products you were interested in (like the products you checked out but did not buy) which can later be used in suggesting you what products you should buy while you are shopping online on Amazon.


What Does Amazon Go Offer?

amazon go

You will find almost all the items you usually buy from a local convenience store. For now, Amazon Go is only open for the company’s employees. The public opening is said to be scheduled after beta version and you can sign up to get an alert of when it is available for all.


However, Amazon’s deeper move into physical retail shops considered quite sensitive in the political climate. The company could be a threat to some of the 3.4 million Americans who work as cashiers, according to the Bureau of Labor Statistics.


Concluding Remarks

It is considered as the twisting node in the retail markets which will be beneficial for the users but risky for the employees, simultaneously. Now, we need to wait for the time of change come and bring something extraordinary out of the box.

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